Wow - great post here about responsibility and conviction. I know I'm guilty-as-charged at using the passive 'we' when pointing out 'challenges'. There is a difference between using tact and turning the work place into pre-school. "Everyone gets a prize, no one is better or worse than anyone else. Nap time between 2 - 4."
If everyone gets rewarded along with those who deserve it, the sharp and motivated folks on the team see that, then they'll be motivated to work somewhere else.
Before you know it, you've spun Darwin upside down with a corporate survival of the complacent and that becomes the prevalent attitude of the organization.
And that's no survival at all.